Nissan goes viral for GT-R with The Black Mask Project - Zilvia.net Forums | Nissan 240SX (Silvia) and Z (Fairlady) Car Forum

ZilviaBot · 10-11-2007, 03:40 PM

Filed under: Coupes, Sports/GTs, Marketing/Advertising, Nissan

True viral marketing just happens on its own and takes off from there, but big companies, automakers in particular, will pay agencies millions of dollars for an ad campaign that looks and feels viral, however is anything but. Take Nissan's new "viral" campaign for the GT-R that's scheduled to be unveiled soon at the 2007 Tokyo Motor Show. The campaign, called The Black Mask Project, is an obvious riff on the black covering that has masked the GT-R's nose in so many spy shots as of late. Of course, there's a website that is equal parts over-produced and confusing. It basically hosts video snippets of "masked" GT-Rs being hauled down busy streets behind large trucks and accompanied by an army of Black Mask agents on foot wearing dark suits and, well, black masks.

Here's an idea that would save Nissan untold millions in marketing money and produce the same effect. Go to GoDaddy.com and buy the domain name "nissangtrvideos.com" (it's available, we checked), then pay a 17-year-old kid who has never heard the term "flash animation" about $500 (or a Playstation 3) to design a website that displays YouTube videos of the Nissan GT-R driving around the Nurburgring with that silly mask on. Seriously, it's traffic gold. Trust us.

One last thing, Nissan. If you think it's necessary to include a disclaimer that says "BLACK-MASK has no relationship whatsoever with terrorism, violence, unlawful activities or religious affiliations," then perhaps you should rethink your viral strategy.

Thanks to all who sent tips.

[Source: black-mask.org]Â*
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*kognition* · 10-18-2007, 01:24 AM

Are they serious?

Quote:

Originally Posted by ZilviaBot

Filed under: Coupes, Sports/GTs, Marketing/Advertising, Nissan

True viral marketing just happens on its own and takes off from there, but big companies, automakers in particular, will pay agencies millions of dollars for an ad campaign that looks and feels viral, however is anything but. Take Nissan's new "viral" campaign for the GT-R that's scheduled to be unveiled soon at the 2007 Tokyo Motor Show. The campaign, called The Black Mask Project, is an obvious riff on the black covering that has masked the GT-R's nose in so many spy shots as of late. Of course, there's a website that is equal parts over-produced and confusing. It basically hosts video snippets of "masked" GT-Rs being hauled down busy streets behind large trucks and accompanied by an army of Black Mask agents on foot wearing dark suits and, well, black masks.

Here's an idea that would save Nissan untold millions in marketing money and produce the same effect. Go to GoDaddy.com and buy the domain name "nissangtrvideos.com" (it's available, we checked), then pay a 17-year-old kid who has never heard the term "flash animation" about $500 (or a Playstation 3) to design a website that displays YouTube videos of the Nissan GT-R driving around the Nurburgring with that silly mask on. Seriously, it's traffic gold. Trust us.

One last thing, Nissan. If you think it's necessary to include a disclaimer that says "BLACK-MASK has no relationship whatsoever with terrorism, violence, unlawful activities or religious affiliations," then perhaps you should rethink your viral strategy.

Thanks to all who sent tips.

[Source: black-mask.org]Â*
ReadÂ*|Â*Permalink | Email this | Comments

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DRavenS13 · 10-18-2007, 02:06 AM

Looking at the website, they look like the Crazy 88s from Kill Bill.

usdm180sx · 10-18-2007, 09:01 AM

Or the movie "Black Mask" with Jet Lee, which was BTW LAME.

k's_silvia2.0 · 10-18-2007, 11:51 AM

Oh snap they just rolled through Santa Monica today!!!

street240 · 10-18-2007, 02:49 PM

I think the the idea is pretty cool.

DreamN · 10-20-2007, 05:33 PM

wtf? that site is freakin' retarded. what's the whole deal with the "room" and having ppl aimlessly walking around with old batman masks?

10-11-2007, 03:40 PM	#1
ZilviaBot Zilvia.net Bot Join Date: Aug 2007 Posts: 199 Trader Rating: (0) Feedback Score: 0 reviews	Nissan goes viral for GT-R with The Black Mask Project Filed under: Coupes, Sports/GTs, Marketing/Advertising, Nissan True viral marketing just happens on its own and takes off from there, but big companies, automakers in particular, will pay agencies millions of dollars for an ad campaign that looks and feels viral, however is anything but. Take Nissan's new "viral" campaign for the GT-R that's scheduled to be unveiled soon at the 2007 Tokyo Motor Show. The campaign, called The Black Mask Project, is an obvious riff on the black covering that has masked the GT-R's nose in so many spy shots as of late. Of course, there's a website that is equal parts over-produced and confusing. It basically hosts video snippets of "masked" GT-Rs being hauled down busy streets behind large trucks and accompanied by an army of Black Mask agents on foot wearing dark suits and, well, black masks. Here's an idea that would save Nissan untold millions in marketing money and produce the same effect. Go to GoDaddy.com and buy the domain name "nissangtrvideos.com" (it's available, we checked), then pay a 17-year-old kid who has never heard the term "flash animation" about $500 (or a Playstation 3) to design a website that displays YouTube videos of the Nissan GT-R driving around the Nurburgring with that silly mask on. Seriously, it's traffic gold. Trust us. One last thing, Nissan. If you think it's necessary to include a disclaimer that says "BLACK-MASK has no relationship whatsoever with terrorism, violence, unlawful activities or religious affiliations," then perhaps you should rethink your viral strategy. Thanks to all who sent tips. [Source: black-mask.org]Â* ReadÂ\|ÂPermalink \| Email this \| Comments More...

10-18-2007, 09:01 AM	#4
usdm180sx Post Whore! Join Date: Dec 2005 Location: 562 Posts: 4,807 Trader Rating: (5) Rides Gallery: usdm180sx Feedback Score: 5 reviews	Or the movie "Black Mask" with Jet Lee, which was BTW LAME. __________________ -Norm!

10-18-2007, 11:51 AM	#5
k's_silvia2.0 Post Whore! Join Date: Mar 2007 Location: 909/951 Age: 35 Posts: 5,111 Trader Rating: (17) Feedback Score: 17 reviews	Oh snap they just rolled through Santa Monica today!!! __________________

10-18-2007, 02:49 PM	#6
street240 Zilvia Junkie Join Date: Jan 2007 Location: Rapid Posts: 502 Trader Rating: (0) Feedback Score: 0 reviews	I think the the idea is pretty cool. __________________ The Gallo 24 would be a better motor for my skyline...But I am waiting on the swap dvd...

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10-20-2007, 05:33 PM	#7
DreamN Post Whore! Join Date: Nov 2006 Location: SoCal - 818 Age: 36 Posts: 10,691 Trader Rating: (54) Rides Gallery: DreamN Feedback Score: 54 reviews	wtf? that site is freakin' retarded. what's the whole deal with the "room" and having ppl aimlessly walking around with old batman masks?