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Old 10-08-2008, 11:40 PM   #1
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Post REPORT: People attracted to cars with angry faces

10-08-2008 01:57 PM

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Click above for gallery of CARS photochopped by our readers


Consumers prefer cars to be angry-looking and dominant. That's the official word from a team at the University of Vienna after studying a group of male and female volunteers. Each were asked to rate the design features on 38 passenger cars introduced between 2004 and 2006. After rating the vehicle's physical traits, the researchers asked if the subjects saw "faces" (it's a phenomenon called "pareidolia") in the vehicles' appearances. Lastly, they asked participants which cars in the group they preferred. Interestingly enough, the more a vehicle bore characteristics appearing mature, dominant, masculine, arrogant, and angry-looking, the better the research subjects liked the cars. While the study didn't correlate actual sales figures with implied vehicle attitudes, it does add credence to the fact that emotion sways consumers towards certain models and adds yet another meaning to the familiar mid-cycle "facelift."



[Source: MSNBC via Kicking Tires]

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Old 10-09-2008, 09:39 AM   #2
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I'd say this study is good info for those Kouki owners out there...that's one pissed off look they are running around with. I always thought my Zenki was a little soft looking, til I replaced the OEM camry covers with the clear polycarb covers.
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Old 10-09-2008, 12:09 PM   #3
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Old 12-12-2008, 09:31 AM   #4
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Well, im not attracted to VW bugs, so........
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