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Old 11-16-2015, 01:20 PM   #1
ISIS Performance
 
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ISIS Performance NA, LLC to Rebrand to ISR Performance Parts



For immediate release:


ISIS Performance NA, LLC. announces we will be formally changing and rebranding our products to be known as ISR Performance Parts, LLC. effective immediately. The ISIS Performance brand has been a fast growing and innovative performance parts manufacturer for more than 6 years. We began using this name long before it became associated with the notorious terrorist organization.

We are appalled by the terrorist acts of the Islamic extremist group that the media has branded with the same word as ISIS Performance (I.S.I.S. the Islamic State of Iraq and Syria). We have been discussing a change in our brand name for some time now, however we felt we needed to remain committed to our name ISIS (The Egyptian goddess, mother of all creation), and not let the terrorists of the world dictate our business and lives. However it is apparent the time has come to remove ourselves from any negativity this word represents around the world.


This rebranding process will be an ongoing and deliberate change. There will be no interruption of our service to you, our valued customers. You can continue to expect the same quality products and customer service we have provided for many years past and into the future. A name is just a name. It is the people and the products that consumers such as you come to appreciate. We will always strive to meet or exceed your expectations, regardless of the name on the package.

For all of you who have previously purchased an ISIS Performance branded product, you are encouraged to contact us via email ([email protected]) with your name and address and we will be honored to send you new ISR Performance branded decals to proudly display on your vehicle.

We greatly appreciate your past support and your continued effort to help us bring a positive light to this new brand image.

From the bottom of our hearts we thank all of the men and women of the U.S. armed services who put their lives on the line to keep our great country safe for each of us and our families every day. God Bless America!!!

Sincerely,

ISR (Formerly ISIS) Performance Parts, LLC.
www.ISRperformance.com
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Old 11-16-2015, 01:40 PM   #2
KAT-PWR
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KAT-PWR is just really niceKAT-PWR is just really niceKAT-PWR is just really niceKAT-PWR is just really niceKAT-PWR is just really niceKAT-PWR is just really niceKAT-PWR is just really niceKAT-PWR is just really niceKAT-PWR is just really nice
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Good thinking. Curious if you had excessive issues with customs due to the labelling of your stuff?
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Old 11-16-2015, 02:53 PM   #3
venom2034
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Good move.
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Old 11-16-2015, 03:59 PM   #4
va240dude
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Awesome. Definitely been thinking this would be a good idea for a while now.
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Old 11-16-2015, 08:08 PM   #5
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Thank you.


Any discounted exchange program on previously purchased parts in the future?


Have the radiator with that logo on it... bugs me everytime I open my bonnet..
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Old 11-16-2015, 08:30 PM   #6
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This is quite interesting, good move. And of course I already bought and installed turbo lines that carry the old ISIS logo :/,I personally like the new logo.
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Old 11-16-2015, 10:43 PM   #7
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Been wondering when this would happen. It's unfortunate that something like this would happen to your brand. Good luck!
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Old 11-16-2015, 10:53 PM   #8
ferrariowner123
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Good idea, was starting to wonder when the change was gonna happen.

-Kyle
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Old 11-18-2015, 06:12 AM   #9
90_S13
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Finally! Was waiting on this to happen
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Old 11-18-2015, 09:50 AM   #10
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So the stuff with Isis on it is gonna be sold cheaper ?


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Old 11-18-2015, 10:34 AM   #11
teh smithers
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Islamic State Racing!

Nah, just kidding. Good move.
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Old 11-19-2015, 10:26 AM   #12
bladetech8
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About time lol..
Kudos
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Old 11-19-2015, 11:24 AM   #13
bova17
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Oh now I can buy your parts...
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Old 11-19-2015, 11:28 AM   #14
ZachManners
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I still have my ISIS SR radiator lol. FUCK TERRORISTS.
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Old 11-20-2015, 08:11 AM   #15
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The terrorists won.
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