Nissan bringing back DATSUN???

[worangejuice]

Report: Nissan Reviving Datsun Brand - MSN Autos (http://editorial.autos.msn.com/blogs/autosblogpost.aspx?post=83144ea9-a980-4d44-8e70-6100d38bae92%3Ficid%3Dautos_2475#scpti2)
http://www.blogcdn.com/www.autoblog.com/media/2012/03/datsun-logo-630-low.jpghttp://media.social.s-msn.com/images/blogs/00100065-0000-0000-0000-000000000000_00000065-06d9-0000-0000-000000000000_20120302205208_Datsun-510-sedan-1972.jpg
Japan's Nikkei news service is reporting that Nissan is dusting the cobwebs off its Datsun brand, dropped back in 1986, and preparing it for a return in 2014. Loyalists will be disappointed to learn that the "new" Datsun badge won't be riveted to the nose of any upcoming Fairlady Z in the near future – it probably isn't even coming to North America. Instead, the report indicates that Nissan will use Datsun as a backup brand for low-priced vehicles manufactured and sold in emerging Asian markets. According to the Nikkei, Datsun-branded vehicles will be priced about 500,000 yen ($6,200 USD) with annual sales goals of about 300,000 units.

Rumors about Datsun's return have been circulating for years. But only now, with Nissan CEO Carlos Ghosn pushing to expand the brand into new markets (e.g., Russia, India, Brazil and China), does it really start to make sense as way to protect the upmarket corporate Nissan identity from being associated with low-cost entry-level vehicles.

The return of Datsun is interesting, but a two-tier strategy is hardly new. For example, Volkswagen uses its entry-level SEAT and Skoda brands to capture the low-cost market (though the two have moved upscale), while General Motors (working with SAIC) recently launched Baojun to target first-time buyers in China. According to TheDetroitBureau.com, the Nikkei also notes that Nissan officials have not commented on the report.
News Source: Nik

[va240dude]

Good for them. Seems like a good way to get into those entry level markets since Korea, China, even India are making them anyway. Heck, every time you see what people are cruising around in 3rd world countries most of the time it's 20-30 old Nissans.

[worangejuice]

and of course we'd welcome them here. mad cool! Like how the Golf mk1 existed in South africa till 4 years ago, with an updated '10 interior!

[ship2236]

Pretty cool to hear. I think it's long overdue even if it's not here in the U.S.

[cbcm2435]

makes sense since toyota has lexus for more upper class cars and scion for cheap ones

[OzzYNMotioN]

this awesome to hear cant wait to see what they come up with!:coold:

[Bambi]

makes sense since toyota has lexus for more upper class cars and scion for cheap ones
Scion is for the young new driver/first time buyer market. Not a 'cheap' branch/brand.

[Future240]

^^^^Especially with the priced FRS 23K-25K. Nothing cheap about that.

Still cool they are reving datsun.

[HyperTek]

Dont think a Datsun come back would be welcomed very well in the US, i think alot of people think of oldass POS cars when they hear Datsun now.. "He gon' make it into a Benz out of that Datsun"

[fliprayzin240sx]

Eastern Soviet bloc style cars...can you say 510s?

[KoukiMonsta]

Eastern Soviet bloc style cars...can you say 510s?

My thoughts exactly. Saw that on top gear once. So fucking cool. Then again I love my 85 'Nissan' haha

[simmode1]

I read the thread title and hoped they'd use the revived brand to resurrect the Silvia... but probably not. Unless the Silvia comes back as a pile of shit...

[tapdeznutz]

yeah im sticking to my old school cars...dont like the new cars that much compared to the oldies but goodies

[LoneStarSilvia]

So wish they'd send the Z back to it's cheaper, simpler roots.

That's why even if I don't end up with a FT86/BRZ ever, I still want it to do very well to coax other companies to throw their hat into the ring.

[Kojo]

if nissan brought back a 2013 datsun 510 but based it on the 69 70 kinda like ford/dodge and everyone did with the stang,challenger man oh man Id be all over that!

[dreamin240sx]

datsun 620 ftw

[SR Skid_Kid]

datsun 521 mini truck revival for the mutha truckin wins

[steve shadows]

Datsun Making a ComBack in Russia? (http://www.russiasupplychain.com/nissan-resumes-datsun-production-in-russia/)

Thought this was interesting so I wanted to share...

[2tonecoupegrl]

That would be so awesome. Datsun owners of the past will appreciate that.

[fliprayzin240sx]

Can they build a 510 for $6k?

[stev0n]

why don't we get new vehicles for $6k here?

[Paint209]

they dont know that it will bring more sales here in the US

[Kingbaby]

don't care NISSAN/DATSUN keeps playing with our feelings

[Jlugo711]

why don't we get new vehicles for $6k here?

Safety standards/U.S. regulations and also the currency values from importers to domestic market.

[!Zar!]

why don't we get new vehicles for $6k here?

lol @ this

they dont know that it will bring more sales here in the US

lol @ this too

[onlydrinkkoolaid]

It will end in failure if the do it. It will never be what true Datsun enthusiast wants.

[drscooper]

It will end in failure if the do it. It will never be what true Datsun enthusiast wants.

im with this guy it sounds like its going to be a huck of shit if its going to be just a little more than 6k for a brand new car. not really interested anyways brz or bust to be honest i dont want a family car i want a sporty kick ass car

[DJ-of-E]

im with this guy it sounds like its going to be a huck of shit if its going to be just a little more than 6k for a brand new car. not really interested anyways brz or bust to be honest i dont want a family car i want a sporty kick ass car

Unfortunately, you're in the minority in what the average consumer wants.

[Bambi]

lol @ this



lol @ this too

You just don't get zar, do you? Don't you understand everyone on the forum is an economist and part of the Nissan market research team?

[GhostlyCoupe]

Read the fine print guys.

These cars are intended for developing markets i.e. we will NOT see them in the U.S. ... ever.

[mannytonio]

im sure they arent reviving datsun with the enthusiats in mind 100%. theyre goal is obviously gonna be to make money not to please the diehards unfortunately :/

[BC S14]

Everyone on this site needs to realize that ''they'' are not going to build the car ''we'' want. Ever. It would be impossible. Think back to our old guys, chopped tops, with semi blowers mated to hemi blocks shoved into ford bodies. No manufacturer in they're right mind would build that. I'm sure the older enthusiests wanted the same as us. Espically when the gas crisis hit man you could imagine all those pony car guys feelings when they brought out those late 70's turds. And the early 80's, that era was the worst for the mustang. Anyhow, you want a datsun 510? buy one. Want a modern 240? Build one. I'm sure whatever we put together will be 10x what any automaker could do anyway. If you happen to own one of the japanese greats? Please keep it clean and don't tear it up like a spoiled little snot. One day someone is going to want it more than you, and they'll be willing to pay.

[RTB.1054]

I heard that Nissan is bring back the 240sx, well something to compete with FRS or BRZ 2.0 liter turbo and under 30k and I work for Nissan and heard these rumors at training center hope it's true

[Purestock240]

I heard that Nissan is bring back the 240sx, well something to compete with FRS or BRZ 2.0 liter turbo and under 30k and I work for Nissan and heard these rumors at training center hope it's true

I heard RUMORS that the world is going to end tomorrow........

[Bambi]

I heard that Nissan is bring back the 240sx, well something to compete with FRS or BRZ 2.0 liter turbo and under 30k and I work for Nissan and heard these rumors at training center hope it's true

SEE ZAR, I fucking told you we all work for Nissan and shit.

[Federighi]

Ha! There's some good commentary in this thread. Viva la Datsun!!

[Frank_Jaeger]

Read the fine print guys.

These cars are intended for developing markets i.e. we will NOT see them in the U.S. ... ever.
Until I import them for 4x their market value new.

I heard that Nissan is bring back the 240sx, well something to compete with FRS or BRZ 2.0 liter turbo and under 30k and I work for Nissan and heard these rumors at training center hope it's true
Lies. You lie.