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For movies, this could be quick. Storage is a concern, if we move to HEVC on the codec side, even better. HEVC could be a software upgrade for your PS4's, brand new bluray players, etc. So people buy a new TV, upgrade their player, voila! 4K home movies!
Broadcast, whole other story. Over the air stations will probably never do it. Because of bandwidth limitations for both Cable and Satellite, you will definitely need HEVC. This will require new set top boxes so it would have to be a premium service, at least initially.
HBO and ESPN in 4K are definitely possible. All content will be upscaled from 1080p60 to 4K initially, it will still look great. Native 4K live content will come when the HEVC codec matures.
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