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It's like a damn moronathon every time this comes up in a thread. It isn't years of R&D that makes a wheel a good wheel although it may make a better thought out wheel(there are only so many fucking ways to skin a cat). I think new and innovative wheel design for the most part has been exhausted from a performance perspective. It isn't expensive purchase price that makes a wheel a good wheel. Sure I can take a dump in a box and call it a brake pad... It isn't a well established name that makes a wheel a good wheel. Some companies sell products of marginal quality for decades with good success.
None of that shit matters
All that matters is what the company does to make sure their product doesn't fail under normal use after it has been made. Do any of you have any fucking idea how much capital(money) is tied up in cast aluminum integrity assurance? The forging process? The finishing processes? Heat treating? So yes it's much fucking cheaper to cast a wheel in a pre-developed design, check dimensions, paint, and put the fucker in a box.
This isn't about stolen designs and r&d this is about what the wheel manufacturer does after the wheel is made to make sure when hit a pothole you dont cross lanes, and collide with a fucking semi truck.
Ask me if I want the manufacturer to send me a new set of wheels after i get out of traction.
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