REPORT: Nissan working on Tata Nano-like cheap car strategy

[ZilviaBot]

11-02-2009 08:29 AM

Filed under: Sedan (http://www.autoblog.com/category/sedans/), China (http://www.autoblog.com/category/china/), Hatchback (http://www.autoblog.com/category/hatchbacks/), Nissan (http://www.autoblog.com/category/nissan/), India (http://www.autoblog.com/category/india/)

http://www.blogcdn.com/www.autoblog.com/media/2009/11/nissan-badge.jpg (http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=66937&vf=26)

India's Tata Nano (http://green.autoblog.com/tag/tatanano) has seemingly shown the world's remaining automakers that it's possible to build a small, inexpensive car for emerging markets that's still profitable. You can reportedly count Nissan among the companies paying close attention and the Japanese automaker reportedly has plans to launch a new small car platform in Thailand, India and China starting in March of 2010.

The new vehicle architecture is called V (as in Versatile), and it's been in development since 2005. According to drive.com.au, the car will sport 18-percent fewer parts than current Nissan compacts and as many components as possible will be sourced from local areas.

Crucial to the success of the program is a massive number of sales - a whopping one million vehicles per year by 2013, which would represent nearly a third of all Nissan's sold in the last three months. To make that goal a reality, sales in Europe and the United States are also planned, possibly as early as 2011.

[Source: drive.com.au (http://www.drive.com.au/Editorial/ArticleDetail.aspx?ArticleID=66937&vf=26)]REPORT: Nissan working on Tata Nano-like cheap car strategy (http://www.autoblog.com/2009/11/02/report-nissan-working-on-tata-nano-like-cheap-car-strategy/) originally appeared on Autoblog (http://www.autoblog.com) on Mon, 02 Nov 2009 09:29:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).



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[WTFaNG]

I was wondering what would happen if someone could build a super basic car like a remake of a 510 with just straight basic necessity. just a car that can get a common person too and from work. hmmmm

[reflexdb]

I was wondering what would happen if someone could build a super basic car like a remake of a 510 with just straight basic necessity. just a car that can get a common person too and from work. hmmmm

The problem in the U.S. is regulation. Crash regulation, emissions regulation, quickly approaching fuel economy regulation. That's why cars like this are being targeted at "emerging markets" like India and China, which regulations are much more lax, if at all present.